An enticing press release is essential to attracting media outlets and other promotional partners, in this case post-secondary institutions and student clubs, to promote our event as they are captivated and have all the key details needed to write original copy for their audience.

With the support from these partners, we reached our goal of having 500+ attendees.

Further, leveraging the credibility of these partners while selling this career fair's benefits to employers helped me secure monetary sponsorship from companies: EY, Riipen and O2E Brands.

Context: This press release was created for Impact Career Fair where I served in a marketing and sponsorship role. This unique career fair was co-organized by Preview Careers and brought value-based companies in one place; connecting candidates to employers.

Key Message: The Impact Career Fair is a unique career fair with mission-driven companies that candidates would want to work for

Key Considerations:

• Captivating content and key details like the sign-up link, location, time and date; encouraging and making it easier for promotional partners to create content that aligns with their audience's interests

• Connections to writers who have published articles on similar events and conferences, as well as career advisors from regional institutions and marketing executive members of student clubs

• Companies and promotional partners that add credibility and encourage attendance

Results, Secured 15+ Promotional Partners:

• DailyHive

• SFU Beedie School of Business

• SFU School of Communication

• University of Victoria

• Royal Roads University

• Columbia College

• University of Fraser Valley

• College of the Rockies

• Kwantlen Polytechnic University

• Camosun College

• Douglas College

• College of New Caledonia

• Trinity Western University

• Young Women in Business SFU

• SFU Management Information Systems Association

• SFU Human Resources Students' Association

• SFU Tech Entrepreneurs