Welcome

Hello! My name is Carlinda Lee!

I am curious and passionate about all things marketing.

As an enthusiastic, driven business student, I am always open and ready for new experiences, opportunities and challenges.

I love learning, whether it be through mentorship programs, articles, videos, or through the posts of the many inspiring individuals on LinkedIn, and social media. Additionally, I enjoy attending events, workshops, and conferences as well, where I am immersed in a space with driven individuals from diverse backgrounds while learning and challenged at case competitions that push me.

Thankful for all the mentors and coaches I've had throughout my journey, I love giving back to the community as well, whether that be serving as a Mentor of 2 years for the BASS Mentorship Program, a Case Competition Judge for Enactus or a Panelist for BlackBerry's virtual intern orientation and Student Marketing Association's SMACKDOWN Case Competition.

In my free time, I love exploring aesthetic restaurants and the city on a nice stroll, with great friends and nice views. Of course, I also enjoy relaxing by listening to music from different cultures including American, Canadian, British, Korean and Hong Kong, and watching documentaries/videos like Betting on Zero, videos from CNBC and CBC Marketplace.

  • Presentation
  • Communication
  • Problem-solving
  • Teamwork
  • Adaptability
  • Planning

    *to be updated

  • Digital Marketing & Ads: Facebook Ads Manager, Google Campaign Manager, Hootsuite, Planoly, Social Media (Facebook, Instagram, LinkedIn & Twitter)
  • Email Marketing: Pardot, MailChimp, HubSpot, Yet Another Mail Merge
  • Social Media Giveaway & Landing Page: ShortStack, Export Comments
  • Search Engine Optimization: Google Keyword Planner, SEMrush
  • CRM (& KPI Reporting Dashboard): Salesforce and Pipedrive
  • Data Visualization: Einstein Analytics, Tableau, Google Data Studio
  • Web Analytics: Google Analytics
  • Lead Sourcing (for sales, partnership & PR contacts): RocketReach, Verify Email Address
  • Graphic Design: Adobe CC (InDesign, Photoshop, Illustrator, Lightroom), Figma, Canva
  • Video Editing & Creation: Adobe CC (Premiere Pro, After Effects), iMovie, QuickTime Screen Recording
  • Web Design & Creation: Squarespace, Wix, Github, HTML, CSS
  • Project Management: Jira, Asana, Trello, Monday.com
  • ERP & Accounting: Oracle NetSuite, QuickBooks
  • Copywriting Experience: blogs, press release, email newsletters, sales copy, descriptions, captions
  • Market Research Experience: focus groups, surveys, report analysis
  • Influencer Marketing Experience: leveraging Instagram influencers, institutions, student clubs, media outlets
  • Event Experience: planning large-scale career fairs, LAUNCH (formerly FROSH - with games, a banquet and a hotel stay), startup hackathon; planning small events like focus groups, office tours, group interviews, workshops
  • Event Marketing Experience: representing as a company sponsor at networking events, partnering with companies to host events
What I've done

Key Highlights

Social Media Marketing

  • Drove 13K+ impressions on LinkedIn - 3x higher than before
  • Helped reach 16K Facebook users for event
  • Used Facebook, Instagram, LinkedIn and Twitter
  • Created editorial calendar on Hootsuite and Planoly

    • Scalable Marketing Strategy (Product Marketing, Content/Process Optimization, etc.)

  • Provided actionable marketing strategies for 12+ clients
  • Increased clicks by 64% with competitor analysis, market research and A/B tests
  • Reduced time by 83% by automating marketing performance reporting

    • Analytical Tools & Audience Segmentation

  • Segmented audience on Pardot, Mailchimp and HubSpot
  • Used Google Analytics, Facebook Ads Manager, Google Ads, SEMrush and Google Keyword Planner

    • Sales & Copywriting

  • Secured event promotion from 17 outlets with copy
  • Reached 209% of interaction target with marketing copy and pitches
  • Secured $21K worth of sponsorship, and 45 judges and mentors with outreach copy
  • Wrote blog articles, a press release and emails

    • Graphic Design & Video/Animation Creation

  • Reached 6.6K users through video marketing
  • Used Figma, InDesign, Photoshop, Lightroom, Illustrator and Canva
  • Designed sites with Squarespace, Wix, HTML and CSS
  • Used iMovie, QuickTime Screen Recording, Premiere Pro and After Effects

    • Data Visualization & Storytelling

  • Used Einstein Analytics, Google Data Studio and Pipedrive's (CRM) reporting dashboard; refining Tableau skills
  • Used PowerPoint and Excel to display and segment data, with formulas
    • What I've done

    Featured Work

    Mar 2020 | Achieved and created for client, TalentMarketplace

    Google Search Ad Campaign, Data Studio Report

    View
    Mar 2020 | Created for client, Microsoft

    Teams University Adoption Strategy

    View
    Sept 2019 | Achieved for Preview Careers

    Back-to-School Giveaway, Facebook Ads Manager

    Learn more

    Thanks for visiting! Let's chat.

    I am always open to marketing, sales and consulting opportunities.

    Contact me!