TalentMarketplace is a recruitment platform for project managers, business analysts and project coordinators; helping match employers to candidates via a machine learning algorithm.

Created for: Scott Hirsch, Co-Founder & CTO and James Barker, Junior Project Manager, Special Projects

Impact: Increased sign-ups from employers (the revenue source) and candidates while providing actionable insights for future campaigns, with a $200 budget and two-weeks. We primarily targeted audience attributes: “Business Professionals", "Business Services", "Technology" and "Enterprise Software" within the Metro Vancouver area, via Google Ads.

Key Insights:

• High number of clicks (88) assured interested in our ad copy, however, 16 sign-up intents and only 1 full employer signup suggests a confusing website or ineffective layout that drives sign-ups

• For an ad targeted to employers instead of candidates, 12 candidate sign-up intents vs. only 4 employer sign-up intents suggests the website may be confusing for employers trying to find the employer sign-up page but stumbled upon the candidate one and gave up, or that our ad copy attracted candidates as well

• Responsive search ads yielded 30% more conversions than expanded text ads because of their more targeted content

Expanded Text Ads for employers hiring Business Analysts

Responsive Search Ads for employers hiring Business Analysts

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Final Deliverable

Google Data Studio Report: 88 clicks (4.3% CTR); $2.27 cost per click; 17 conversions (19.3% CVR)