Context: This email newsletter was created for Preview Careers, a platform that provides informational interviews with industry professionals, mock interview prep with hiring managers and more, to support students’ career journeys. I’ve also created email newsletters for BASS LAUNCH and SFU Wish Youth Network Society, within holistic marketing roles.

Key Message: Preview Careers is an industry expert in career building, with strong connections to helpful industry professionals ready to help you ace your next interview

Goal: Increase prep interview sign-ups

Key Considerations & Steps

1. Ideating the newsletter topic and title through browsing other career-related articles for inspiration and insights

2. Conducting and compiling research into easy-to-understand, memorable and impactful tips on interview prep to genuinely support students

3. Naturally incorporating one of Preview Careers’s services, prep interviews, as a suitable next step and solution after following all the advice laid out; leading to a successful interview that increases their chances of securing their dream role (the benefit and impact of the service)

This service is then highlighted with a simple call-to-action using a bold red button, aligned with Preview Careers’ branding

4. Writing effective and relatable content, using a personable tone of voice and the right language aligning with our target audience of young post-secondary students

5. Compiling other design elements like images, free stock photos, graphics and icons from sites including Pexels, Freepik and Flaticon

6. Designing themed, branded content via platforms like InDesign, skills developed through self-directed learning via online sources such as Youtube tutorials, alongside mentorship

7. Maximizing awareness and conversions by mass sending email newsletter at the right day and time to segmented audience group based on past user behaviour via Mailchimp analytics