Emotive Beverages, Canadian canned wine, was looking to resourcefully increase awareness via social media

Created for: Daryn Medwid, Co-Founder and the Emotive Beverages team

Problems:

1. Low market share and limited marketing budget, as a startup, in a highly competitive space

2. Lack of awareness and distinct brand persona

Impact: Drive and strengthen brand awareness, engagement, positive reviews and WOM; leading to more sales, from relatable content and trusted micro-influencers promoting via Instagram and at events

Key Contributions:

•  Created holistic marketing strategy with an overarching key message and goal

•  Justified the importance of positive influencer reviews and other content ideas

•  Strategized content placement for relevant social platforms

•  Identified partnership benefits to influencers and Emotive Beverages

•  Detailed and justified relevant events, influencers’ role there and impact

•  Projected KPIs for and from influencer content, events, digital ads and in-store sales