Product Design
Designing Aesthetic & Functional Products
Using Adobe InDesign, Adobe Illustrator and Adobe Photoshop
Product designs are integral to representing a brand while providing value to users and generating more exposure. As products are worn by users, seen by their peers and seen by the public, who could all be in our target audience, this generates more exposure from the trusted and relatable users essentially representing the brand. Further, they can be photographed and documented, then shared onto social media platforms to increase the scale of awareness reached.
Context: I created product designs for SFU Business Administration Student Society’s BASS LAUNCH event and the event’s sponsors.
Key Considerations:
• The organization’s brand guidelines and key message, aligned with the event or campaign's theme, ensuring consistency
• The sponsors’ brand guidelines and key message, ensuring logos and assets are not distorted or misrepresented as the goal is to have a successful partnership that can be continued in the future
• The audience’s product preferences so we can add value and encourage more wear out of our swag
• The high resolution of 300 dpi to ensure that the product design is printed clearly
When sharing the product and users happily leveraging it via social media:
• The audience’s needs, language and behaviour, ensuring content is relevant, relatable and optimized, as analytics can show, for example, that past content posted at 9:00 pm show higher engagement, meaning that posting at 9:00 pm can be effective for future content posts
• The balance of text, white space and colours on the graphic, photo and/or caption
• The image dimensions and resolution, suited to the right social media platform as graphics that take up the most space on a smartphone can draw more audience attention and square images on Instagram are preferred aesthetically
Key Steps:
1. Developing my Adobe InDesign, Illustrator and Photoshop skills through self-directed learning via online sources such as Youtube tutorials, alongside mentorship
2. Generating product design ideas through analyzing similar brands
3. Designing content leveraging logos and assets from sponsors as well as mockup templates and other graphics and icons from sites including Freepik and Flaticon
4. Reaching out to the right producers, ensuring high-quality products and distribution of the product in a timely manner
When sharing the product and users happily leveraging it via social media:
5. Analyzing past results and conducting research to ensure the right timing, hashtags and components like location tags are used, to generate more awareness and engagement
6. Publishing content via the right channel at the right time, planned through an editorial calendar and platform like Hootsuite or Planoly
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